Siroop

Siroop

Siroop

An online marketplace in just 6 months from the first prototypes to the beta version

An online marketplace in just 6 months from the first prototypes to the beta version

An online marketplace in just 6 months from the first prototypes to the beta version

The “Swiss Amazon”

The “Swiss Amazon”

The “Swiss Amazon”

Amazon Switzerland does not exist. True fun fact and one of the reasons the siroop AG — a joint venture of Swisscom (Switzerland’s largest telco provider) and COOP (Switzerland’s second largest supermarket chain) — approached us in early 2015 with some first rough prototypes at hand. Their ambition was to become the most relevant online marketplace of Switzerland. And since the launch in November 2015 with 50 merchants and 30,000 products the marketplace reached in June 2017 already 400 merchants and 600,000 products. So far so good…

Same Day Delivery & 100 Pick-up Stations

Same Day Delivery & 100 Pick-up Stations

Same Day Delivery & 100 Pick-up Stations

Compared to the Asian market for instance same say delivery is something rather new in Europe. As the cost of labour is pretty high the logistics were quite a challenge from a business perspective. The integration of the complex logistics environment, which includes besides different delivery options also the access to roughly 100 pick-up stations spread all over Switzerland which enable customers to pick up their order themselves, was a challenge form a design point of view and an important phase of the process.

“We would like to become the most relevant online marketplace of Switzerland.”

“We would like to become the most relevant online marketplace of Switzerland.”

“We would like to become the most relevant online marketplace of Switzerland.”

— Hansueli Loosli Chairman of the Boards of Directors, Swisscom AG

— Hansueli Loosli Chairman of the Boards of Directors, Swisscom AG

— Hansueli Loosli Chairman of the Boards of Directors, Swisscom AG

E-commerce & Local Merchants

E-commerce & Local Merchants

While customers are enjoying the convenience of online shopping local merchants which don’t have their own online store are losing traction. As the goal of siroop was to become the first online marketplace in Switzerland which offers not only products from national and regional but also local retailers we needed to create a module which enables local merchants to set up easily their own online appearance within the platform. This can be even a winery on the highest European vineyard or beef jerky specialities somewhere out of the Swiss backcountry.

In my role as UX design lead I spent 6 months of tight and intense sprints between Berlin and Zurich evaluating weekly user test sessions, creating prototypes, pushing concepts to convince the client and supervising design handovers to the third-party development vendor to ensure the correct implementation. For the time being the siroop online marketplace is one of my biggest project set-ups and it put me into the fortunate situation to work within a rewarding team to gain more leadership experience at that project scale — not to mention the e-commerce expertise of course. And thanks to my project counterpart Jacob Grubbe, which was responsible for the visual art direction, the platform got its unique visual language.

In my role as UX design lead I spent 6 months of tight and intense sprints between Berlin and Zurich evaluating weekly user test sessions, creating prototypes, pushing concepts to convince the client and supervising design handovers to the third-party development vendor to ensure the correct implementation. For the time being the siroop online marketplace is one of my biggest project set-ups and it put me into the fortunate situation to work within a rewarding team to gain more leadership experience at that project scale — not to mention the e-commerce expertise of course. And thanks to my project counterpart Jacob Grubbe, which was responsible for the visual art direction, the platform got its unique visual language.

ROLE

Project & UX Design Lead

 

ROLE

Project & UX Design Lead

 

ROLE

Project & UX Design Lead

 

ROLE

Project & UX Design Lead

 

TEAM

Jacob Grubbe – Visual Art Direction, UX Design
Joshua Söhn – Visual Design
Christian Laesser – Interaction Design
William Emmanuel Dürr – Interaction Design
Fedor Shkliarau – Interaction Design
Daria Guzieva – Prototyping
Piotr Zwolinksi – Front-End Prototyping
Hussam Hebbo – Front-End Prototyping

TEAM

Jacob Grubbe – Visual Art Direction, UX Design
Joshua Söhn – Visual Design
Christian Laesser – Interaction Design
William Emmanuel Dürr – Interaction Design
Fedor Shkliarau – Interaction Design
Daria Guzieva – Prototyping
Piotr Zwolinksi – Front-End Prototyping
Hussam Hebbo – Front-End Prototyping

TEAM

Jacob Grubbe – Visual Art Direction, UX Design
Joshua Söhn – Visual Design
Christian Laesser – Interaction Design
William Emmanuel Dürr – Interaction Design
Fedor Shkliarau – Interaction Design
Daria Guzieva – Prototyping
Piotr Zwolinksi – Front-End Prototyping
Hussam Hebbo – Front-End Prototyping

TEAM

Jacob Grubbe – Visual Art Direction, UX Design
Joshua Söhn – Visual Design
Christian Laesser – Interaction Design
William Emmanuel Dürr – Interaction Design
Fedor Shkliarau – Interaction Design
Daria Guzieva – Prototyping
Piotr Zwolinksi – Front-End Prototyping
Hussam Hebbo – Front-End Prototyping

TEAM

Jacob Grubbe – Visual Art Direction, UX Design
Joshua Söhn – Visual Design
Christian Laesser – Interaction Design
William Emmanuel Dürr – Interaction Design
Fedor Shkliarau – Interaction Design
Daria Guzieva – Prototyping
Piotr Zwolinksi – Front-End Prototyping
Hussam Hebbo – Front-End Prototyping

CLIENT

siroop AG (Swisscom & Coop)

 

CLIENT

siroop AG (Swisscom & Coop)

 

CLIENT

siroop AG (Swisscom & Coop)


CLIENT

siroop AG (Swisscom & Coop)

PROJECT

E-commerce / Responsive Web
Year 2015
Launch Website →

PROJECT

E-commerce / Responsive Web
Year 2015
Launch Website →

PROJECT

E-commerce / Responsive Web
Year 2015
Launch Website →

PROJECT

E-commerce / Responsive Web
Year 2015
Launch Website →

 
PROJECT

E-commerce / Responsive Web
Year 2015
Launch Website →

I am always happy to meet interesting people and share more about my work or myself. Don’t hesitate to get in touch.

I am always happy to meet interesting people and share more about my work or myself. Don’t hesitate to get in touch.

I am always happy to meet interesting people and share more about my work or myself. Don’t hesitate to get in touch.

You can reach me via Email or LinkedIn

You can reach me via Email or LinkedIn

You can reach me via Email or LinkedIn

You can reach me via Email or LinkedIn

You can reach me via Email or LinkedIn

© 2014 — 2017 Klaus R. Zimmermann. All rights reserved.

© 2014 — 2017 Klaus R. Zimmermann.
All rights reserved.